Urban Outfitters EU
During my time at Urban Outfitters EU we have conducted many homepage tests and constantly work towards a better user experience.
The homepage consists of many stories featuring different photography, themes, and brands which can sometimes create visual conflict. All stories are important to include as Urban Outfitters has so many different feeling target markets—it’s essential we offer something for everyone right away. We’ve worked on various solutions to improve the look and feel, including adding live text to keep copy clear and consistent, reworking the layout to create bigger visual moments, and enhancing the mobile experience.
Design: Amy McNeil
Left: old homepage design. Right: new homepage design
