Urban Outfitters EU

Below is the iets frans… 2022 Autumn/Winter digital launch.

iets frans… is a key in-house brand for Urban Outfitters with two main campaign launches a year. To enhance the photography shot in the salt lakes of Spain I opted for a neutral, pastel colour palette, modern text with soft, bubbled outlines, and a custom “puffer” logo to accompany the hero item of the season, the puffer jacket. Below are examples of social, the launch email, and landing page.

 
 
 

Design: Amy McNeil

 
 
 
 
 
 
 
 
 
 
 
Graphic DesignAmy McNeil