Urban Outfitters EU
Below is the iets frans… 2022 Autumn/Winter digital launch.
iets frans… is a key in-house brand for Urban Outfitters with two main campaign launches a year. To enhance the photography shot in the salt lakes of Spain I opted for a neutral, pastel colour palette, modern text with soft, bubbled outlines, and a custom “puffer” logo to accompany the hero item of the season, the puffer jacket. Below are examples of social, the launch email, and landing page.
Design: Amy McNeil
